Bus 642 Wk 1

Business Research

BUS642: Business Research Methods & Tools

BUSINESS RESEARCH

When answering questions that require business research, it is important to know what is business research is. Business research is an inquiry or set of inquiry that provides information and understanding about a specific thing which will guide decision makers to make better decisions. Understanding the definition of business research is important because it allows managers to "organize and manage" (Cooper and Schindler, 2011, p. 4) responsibilities. One of the first stages of business research is to translate the research into a business decision over a situation into relevant objectives that can be put into action.

When applying research, knowing the difference between applied research and pure or...