BUS 642 Week 6 Discussion.

1. Chapter 18 - #5 A research team conducted study of soft drink preferences among residents in test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results

Cola Noncola

Teenage 50 80

Adults 90 40

Calculate an appropriate measure association, and decide how to present results. How might this information affect the advertising strategy?

2 Conduct a search of websites that provide internet presentations. Select one and critique its content, visuals, and presenter skills. Include the URL.

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A research team conducted study of soft drink preferences among residents in test market prior to an advertising...