Week 3 DQ 1 Measurement Scales

Contemplate Snapshot: Measuring Respect on page 301 of your text.Discuss the information presented & the critical measures taken in order to present an appropriate measurement scale.Respond to at least two of your fellow students' postings.

Campbell-Ewald, a communication agency believes that treating customers with respect is a good business policy. Some businesses already know this, but it is not well understood in every business group. Lacking direct research is the drawback of theoretical research, & there perhaps was not enough erudite data for Campbell-Ewald to authorize their belief. That is why Campbell-Ewald used a more practical method by correctly gauging respect in their means. Campbell-Ewald required finding the reason for failing of...