Bus 642 Business Research Assignment Two

Ashford University

Business Research Methods and Tools

BUS 642

Assignment Two

A Competitive Coup in the In-Flight Magazine

A & B: What are the most prudent decisions she can make about her responsibilities to herself and others? What are the implications of those decisions even if there is no violation of law or regulation?

The most important item to consider in this scenario is that of ethics. Ethics are defined as "norms or standards of behavior that guide moral choices about our behavior and our relationships with others" (Cooper & Schindler, 2011, p. 32). One of the goals of ethics in research are to make sure that no harm or consequences come from research activities (Cooper & Schindler, 2011). In this scenario, there are several harms and...