BUS 620 WK 6 assignment

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PebbleBee 2015 Marketing Plan

Anthony R Blanks Jr.

Ashford BUS 620 (NAC1432A)

Adebowale Onatolu

09/15 /2014

PebbleBee 2015 Marketing Plan

The marketing plan is a tool that is used to create a detailed assessment of a company's successful development of their product that they want to bring to market. It will demonstrate a company's strategic plans and how they tend to implement them so that their goals for achieving funding as well as identifying what activities are need to carry out the plan (Finch, 2012, para. 1). Specific research analysis such as the SWOT will determine strength and weakness of the product in comparison to its competition. The research will look into how to determine the company's target market by pointing out the demographic shifts,...

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