Amazon Reaching for Consumer Loyalty

Anthony R Blanks Jr.

Ashford BUS 620 (NAC1432A)

Adebowale Onatolu

08/11/2014

Amazon Reaching for Consumer Loyalty

Since its first day of business in 1995 Amazon has been a company which has strived for excellence. Through the years they encountered some bumps, but have turned the business model around, and are on the top of their game within the industry that they are attempting to dominate. Amazon's vision is orchestrated by one man; Jeff Bezo Amazons CEO. Jeff Bezo's direction for the company's future involves its customers. During an interview; Jeff Bezo was quoted to have mentioned the word customer at least forty times (McCorvey, J.J., 2013).

Amazon has demonstrated its marketing savvy by implementing a few...