Bus 620 Week3 Assignment

BUS620: Managerial Marketing

For the past decade, Apple Inc. has been at the forefront of innovation in the modern age. Fierce leadership, tactical business strategies and a clear and focused vision has led to the creation of unrivaled and unique innovative products, such as the iPod, iPhone, and iPad. Much of the success of Apple has been contributed to the late Apple Inc. co-founder, Steve Jobs; however almost two years after his death, many find themselves speculating whether Apple can stay at the forefront of innovation and technology. Specific generic and segmentation strategies recommended in this paper should be implemented by Apple Inc. to prevent its downfall.

Considering Job's contributions to Apple Inc., current CEO Tim Cook has large expectations to...