BUS 620 WEEK 5 ASSIGNMENT ( Space and Place )
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Description
Space and Place
BUS 620: Managerial Management
Introduction
Managers in the field of marketing appear to be "obsessed with growth" (Mullins, Walker, Boyd, 2008, p. 426). The organizations objectives are to increase in profits over the years. Market segmentation to where space and place presence is needs to consider demographics, Psychographic and Geographic's
Demographic Segmentation in Space or Digital Presence
In a Space presence or digital presence a company must know how to Market Segmentation. In the market Segmentation the company must make sure that the demographics focus on attributes that include age, sex, income, race, religion, occupation and education (Mullins, Walker 2010). In the Space or digital presence a company would want to make sure all of...
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Published On:
06/09/2015
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bus-620-week-5-assignment-space-and-place--83.doc
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