BUS 620 Week 3 DQ 1 Braining Nordstrom

After reading the article "Conservative Nordstrom to sell trendy Topshop fashions," respond to the following:

• How does this partnership fit into Nordstrom's current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

• Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

The partnership of Nordstrom and Topshop fits into Nordstrom's current brand management strategy at niche marketing level. The strategy of Nordstrom is to provide high quality products at an affordable price while providing top customer service. Topshop, which is a well established company, also provides quality appeal at an affordable price....