Retail Business Analysis

Eileen Johnson

BUS620: Managerial Marketing

Dr. David Kalicharan

November 28, 2011

Retail Business Analysis

Lolo's boutique is a small little clothing and accessories shop for women. It is located in New Smyrna Beach on Flagler Avenue, almost right on the beach. They carry women's clothing, handbags, scarves, etc. Female baby boomers seem to be their target customers. Many of their products would also appeal to younger customers.

New Smyrna Beach is a town with a population of about 20,000 residents. A little more than half are female with the median age of 53.5 years. Although New Smyrna is somewhat of a retirement town, it also attracts a good number of visitors to its beaches. New Smyrna Beach is located just south of Daytona Beach and...