Microsoft: Xbox One Success BUS 620: Managerial Marketing

Microsoft: Xbox One Success Introduction A successful organization knows of the importance of establishing key objectives. In this case those objectives can be outlined in a marketing plan. The marketing plan acts as a guide to identify key objectives an organization would want to achieve (Finch, 2012). It will become a blueprint to the strategic designs within the organization. Management can return to it again and again to maintain focus on the firms key objectives and strategies. The marketing plan should help establish who is the target market, what are the potential dangers of entering into a given market, it should help establish strong pricing for the product and the distribution, and the planning of...