Industry Forecasting

Micah Blount

BUS 620 Managerial Marketing

Prof. Mary Wright

August 5, 2013

Industry forecasting is a vital part in the operation and success of any industry. Finch (2012), suggest that "the process of systematically assessing how elements of the external environment will impact a business or market is environmental scanning" (). The goal of this paper is to assesse those external elements through the use of the PESTEL Analysis and evaluated the factors that may impact the successful marketing of the industry.

(Politics) Weakness

The Telecommunications Industry is experiencing substantial growth and innovation buts still have huge hurdles to cross. Because of the importance of telecommunications in society, snags with political issues can...