Industry Forecasting

BUS 620 - Managerial Marketing

Industry Forecasting

Smartphones are major essentials offered in today's modern industry. There are macroenvironmental trends that may impact this particular industry over the next five years. The Macro-trend analysis can help to predict which of these anticipated trends might potentially impact the successful marketing of smartphones in today's market.

Smartphones have become very popular today due to their wide variety of functions and capabilities. Along with their communication features, they have basically become handheld computers. Whether they have operating systems of Android, iPhone (Apple), or Blackberry, they all have various applications and functions for practically anything. They have downloadable...