Market Plan

Eileen Johnson

BUS620: Managerial Marketing

Dr. David Kalicharan

December 19, 2011

1.1 Company Overview

Bayer Corporation has been around for more than hundred years developing, manufacturing and marketing pharmaceuticals. Bayer is one of the most recognized brands in healthcare. Bayer Corporation is a US-based pharmaceutical corporation and is one of the world's leading companies in the healthcare and medical products industry. The Bayer Corporation has a great deal of experience with over the counter analgesics. Bayer currently manufactures naproxen sodium, aspirin, acetaminophen, ibuprofen, and ketoprofen. Aleve also known as naproxen sodium and is one of Bayer's products. Naproxen sodium has been available in United States since 1980. Naproxen sodium or...