BUS 620 AmazonFresh (1).doc

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Bus 620: Managerial Marketing

AmazonFresh Amazon, being led by Jeff Bezos, has created a customer centric culture that builds on the idea that customers come first. Amazon has not been afraid to change course, take risk, and spend money to create the technology that will fill the needs of their customers. Amazon has used the information from their customers and created various markets to help fill the needs of those same customers. The technology of Amazon ranges from hardware, software, and cloud computing of which even competitive companies such as Netflix use. But how has a company which started in selling books online grow to take on so many industries? Jeff Bezos has created a culture that helped this progression. His ideas and approach to consumer markets has...

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