Industry Forecasting BUS 620: Managerial Marketing

Industry Forecasting Marketing managers need to be strategic in scanning and controlling external factors that can disrupt an organization and its strategic goals. In review we will look at the auto industry how a marketing manager might scan the external environment. There are many ways to scan for external impacts on a business we will use PESTEL to look at how a marketing manager in the auto industry can scan the external environment. Looking at political factors, economic factors, social factors, technological factors, environmental factors, and finally legal factors a marketing manager may gain insightful strategies to understand forces and trends. By doing environment scans one might gain useful tools to be able...