BUS 599 wk10 Assignment5 Case #23
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Assignment: #5
Case #23 Southwest In 2008: Cultures, Values, and Operating Practices
BUS 599
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Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage.
Southwest airlines began in 1966 by Herb Kelleher. His vision was to run a low cost customer friendly airline. Originally, his customer base was to be business class men in the Texas area. Even today, the vision and culture remains the same: Low price and excellent customer service. Since 1966, Mr. Kelleher has been able to keep the culture the same while adapting to changes in the airline industry. Unlike other carriers, all decisions seem to be based on a cost, which sometimes removes extravagant benefits that other airlines offer. For example, all Southwest...
