BUS 599 Week 9 Assignment 3 A New Strategy for Kodak

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BUS 599 Week 9 Assignment 3 A New Strategy for Kodak

Week 9 Assignment 3, A New Strategy for Kodak

  1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.

  2. Analyze Kodak's horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale for the determination.

  3. Determine five (5) ways in which pursuing a multi business model based on diversification may increase profitability for the company. Provide at least two (2)...

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