BUS 599 Week 8 Final Capstone Project Excelsior College A Grade

Table of Contents

Introduction3

History and External and Internal Environments3

Corporate Strategy: Vision, Mission, and Corporate Alignment9

Corporate Strategy at the Function and Business Level13

Strategic Execution, Management, and Operational Effectiveness16

Company Value19

Recommendations for Corporate Success23

Conclusion26

Introduction

Established in 1965, Barnes and Noble owner Leonard Riggio believed he could create a bookstore which would serve university students better than the bookstore in which he was previously employed (Barnes and Noble, 2015, Par. 1). One of the largest forces affecting Barnes and Nobles' strategic planning is the saturation of their market. Currently, there are...