BUS 599 Week 7 M7A2 Recommendations for Corporate Success

As the digital world continues to replace many brick and mortar businesses, Barnes and Noble has managed to hold on to their original mission and vision. However, the company has further challenges in the future as they strive to stay relevant in the bookstore industry. It is clear that the company will need to focus on a strategy which will not only allow the company to become a dominant ebook seller in the marketplace, but also a valuable brick and mortar structure within the community. The following addresses these two main strategies as recommendations to stakeholders. Additionally, a long-term strategic plan including change management strategy will be discussed as well as a profitability projection.

Recommendations to...