BUS 599 Week 6 Assignment 2 Executing Strategies in a Global Environment Examining the Case of Fede

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BUS 599 Week 6 Assignment 2 Executing Strategies in a Global Environment- Examining the Case of Federal Express

Assignment 2: Executing Strategies in a Global Environment: Examining the Case of Federal Express

Due Week 6 and worth 250 points

Review Case 7 "The Evolution of the Small Package Express Delivery Industry, 1973 - 2010", located in the textbook to complete this assignment.

Write a five to seven (5-7) page paper in which you:

  1. Analyze Federal Express's value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to support the response.

  2. Determine the main aspect of product differentiation and capacity control that Federal Express could use...

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