BUS 599 Week 5 M5A1 Digital Effectiveness in Tradition Companies

In the past few years, traditional bookstores like Borders have gone bankrupt and disappeared as has grown and maintained profitability. Your job is to analyze and discuss the success and failure of brick and mortar companies in the face of globalization and technological innovation.

Please go to the website of a brick and mortar retail company that participates in the global economy. Analyze their website and assess how technology has been integrated into their business model. Does the technological innovation fit its vision and mission? Is management aligned to execute its global initiative or is the company destined to fail? Please provide an argument that predicts the vitality of the company and its...