BUS 599 Week 4 M4D2

This discussion is designed as an experiential learning exercise. You are asked to design a real world branding strategy for your capstone company by using music. This exercise represents a synthesis of analyzing qualitative industry data and applying that to a real world situation as a business level strategy.

In this exercise, choose a song that best defines you and your identity. Based upon that emotional relationship, how could your capstone company use this information for marketing and branding purposes? What does this suggest about branding and emotions?

My Capstone company is Barnes and Noble, which has recently faced significant challenges as competitors such as Amazon are giving them a run for their money. For this discussion...