BUS 599 Week 4 M4D1

Activity In this module, you are examining how economic challenges can lead to strategic adaptation and innovation within the business level. For this exercise, imagine that you have been hired as a strategic management consultant and have been tasked with developing a strategy and execution scheme for a company undergoing a corporate challenge. As an expert, assume that you know that change and challenge are normal features of a competitive market.

Based upon one case study and other course materials for this module, please develop a core process and strategy for a company facing change and discuss how you would leverage your knowledge and strategy into the marketplace.

Case Study 14 discusses the company TomTom, which many of us are familiar...