BUS 599 Week 4 M4A1 Midterm Examination Version B

As a consultant performing a market analysis of your industry, please choose one case study from the Hill and Jones textbook that you have read for the term. For your case, please:

A. Perform a full SWOT analysis of your company and its place within the current industry. Report your findings and their implications.

B. What are your company's core competencies and based upon an environmental scan, what strategy(ies) would assure long term sustainability. Please justify your answer with conceptual and empirical data.

There is no page length requirement to this assignment but it should be thorough, conceptual, and data-driven. Please do not exceed eight pages including the pages required by APA format (i.e. cover page, references,...