BUS 599 Week 3 M3D2

This discussion is designed as an experiential learning exercise. Students are asked to play a game ofAngry Birds, research the company, and connect their experience as a consumer (or collaborator) to corporate strategy. This exercise represents a qualitative approach to consumer behavior and its tie to functional and business level strategy.

For this exercise, you can downloadAngry Birdsto either your cell phone (for free) or desktop computer (for ). Go toAngry Birds, choose any version of the game and enjoy. However, if neither of these are possible, you certainly can do the work without actually playing the game and focus on the discussion question in general.

After you experienceAngry Birdsas a consumer, you are asked to look at the game and...