BUS 599 Week 3 M3A2 Capstone Project Corporate Strategy

Students are required to dig into press releases, 10Ks and 10Qs, websites, and annual reports to determine the strategies being employed at their selected company.

Instructions to Learners

In this section, you will analyze how well the vision, mission, and corporate positioning of a company are aligned. You are asked to discuss the value of vision and mission statements to a company. Why and how are they useful? Then, describe and analyze the vision and mission of your capstone company. What is the purpose of the company? Does it serve an international purpose?

In addition, pay attention to the external environment and the management context. Please discuss the social and political forces that have shaped, continue to...