BUS 599 Week 3 M3A1

In this written assignment, your team will examine a gadget that you use in your everyday life: your cell phone or landline phone. You will examine the process that was used to position the product and take it from idea to use.

Your team is asked to write a 3 to 4 page analysis of the process by which ideas become widgets. In this assignment, your team will carefully examine how your cell phone (or landline phone) went from the drawing board to personal use. In this analysis, it is important to pay attention to how the product was positioned by the company and what strategies were used. In other words, how does corporate strategy translate into consumer use?

From Idea to Use: The Product Cycle of Gadgets and Business Level Positioning

The product that we have...