Running Head: FOREIGN MARKET ENTRY AND DIVERSIFICATION

Case Corona Beer (Modelo)

Case Corona Beer

The United States of America saw in 1979 the establishment of the Corona Beer Company. With the US history, records show that since this aforementioned time, this company still continues to produce beer that is imported by many countries all over the world, which also is the reason for it, international popularity. The year was 1926, where in Mexico, its largest brewery produced quality products and this company was Grupo Modelo. This organization were producing and operating using all of their 7 state-of-the-art brewing facilities which is spread all over the country. Their product, Corona...