BUS 599 Week 2 M2D1

Based upon the case below, please assess the impact of external environmental forces on the internal environment. What are the implications of these findings for managers?

Anand, B. N. (2006).Crafting business strategy and environmental scanning[Video File][46 min 47 sec].Harvard Business School Faculty Seminar Series. Cambridge,MA: Harvard Business School. Retrieved from

This module has helped me realize just how important it is to understand and define external factors. The Red Bull face indicated that external factors shed light regarding the industry including the consumer trends and pricing changes. According to Hill and Jones (2013), market segments are an important component of external factor analysis. These include examining...