BUS 599 Week 2 M2A2

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In the second component of your major project, you are asked to provide:

1.A strong qualitative and descriptive background of your company's history. Please be sure to discuss major turning points, innovations, and shifts in management strategy and how those were shaped by broader forces. It would be good to include some sort of data to contextualize your company's current strategy. This section should be 2 to 3 pages in length.

two separate and distinct sections pertaining to the core external factors shaping your company and its internal adaptation. Please exhaustively specify the nature and type of forces that had the greatest impact on your company. You can also discuss how your company adapted, managed, and maintained competitive advantage in the marketplace. This...

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