BUS 599 Week 2 Assignment 1 Airline Industry Trends

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Conduct an analysis of a company situation Case #3 Jet Blue Airways (p. C-51) and prepare a 4-5 page, double-spaced report to complete the following:

Discuss the trends in the U.S. airline industry and how these trends might impact a companys strategy

Discuss Jet Blues strategic intent

Discuss Jet Blues financial objectives and whether or not the company has been successful in achieving this objective

Discuss Jet Blues strategic elements of cost, organizational culture, and human resource practices and evaluate whether each elements provides the organization with a competitive advantage

Discuss Jet Blues strategies for 2008 and beyond and evaluate whether or not Jet Blue will be successful implementing these strategies

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