Please discuss the intersection between performance measurement and implementation of strategy based upon the case study that you have chosen from your textbook. How does management generate value?

For this discussion, I have chosen to relate it to the Microsoft case from Chapter 1 because I have always been interested in the technology industry. The case does an excellent job of discussing the strengths of Microsoft (including their two most important platforms: Windows and Microsoft Office), but also includes a need for the company's integration toward cloud computing (Hill and Jones, 2013, Pg. 38). As we know today, the company did create Microsoft 360, which integrated cloud service, but the journey in which the company took to achieve this was likely complex. Thus, I thought it...