Bus 599 Slp Open Systems Theory

Introduction

Handheld Corporation is challenged by the costs of maintaining its three product lines, with difficult decisions specifically in the areas of defining product pricing strategies, allocation of R&D budgets, and the decision of whether to discontinue a product line or not. From an analysis of the financial performance and marketing data for each of the three PDA models that Handheld Corporation manufacturers, recommendations are presented within this paper as potential strategic options the company can take given the challenges they are facing today. This is an analysis that will not center on a given aspect of strategy yet will seek to find an integrative strategy based on the concepts of open systems theory (Negandhi, 1973) for Handheld to...