Crafting and Executing Strategy

BUS 599 Crafting and Executing Strategy Jet Blue Airways

Strategic Management - BUS 599

Crafting and Executing Strategy: Jet Blue Airways

Introduction

Current and emerging trends have a reflective effect on the U. S. airline industry. These trends present a noteworthy challenge to an airline's performance and business strategy. These subsequent trends will be introduced and discussed: 1) crude oil prices; 2) rise of video teleconferencing; 3) global economic decline; 4) social media and brand perception; and 5) post 9/11 security requirements. In analyzing these trends, crude oil prices and their effect on the industry will be explored first.

Trends in the U.S. Airline Industry

According to , crude oil prices were reported at 103 per barrel...