BUS 599 Capstone Project Southwest Airlines

BUS599 Crafting & Executing Strategy

Strayer University

Analyzing Southwest Airlines' Mission & Vision Statements

To better analyze Southwest Airlines mission and vision statements against its performance, it's important to understand the difference between a public and private company. From (#axzz2Fc2gjbTs), a publicly traded company has several features different from private companies. First, a public company offers securities as initial public offering on one or more stock exchange. Second, the market determines the company's value through trading. Third, shareholders have power to invest, to vote, and make critical decisions for the company. Fourth, public companies...