Bus 599 BMW Group

BUS 599

BMW Group is considered one of the most successful companies in the world, primarily

manufacturing its automobiles in its three brands: BMW, Mini, and the Rolls Royce. The

company continues to be a world class performer in luxury automobiles. BMW's success is

attributed to its long-term thinking and responsible actions, establishing a strategy of ecological

and social sustainability throughout the value chain, comprehensive product responsibility and a

clear commitment to resource conservation.

Analyze the company's mission and vision statements against the performance of

the organization. Then, evaluate how well the company lives out its mission and vision

statement. Provide support from the organization's performance in your evaluation.

BMW's mission statement...