Crafting and Executing Strategy

BUS 599 Assignment 1 Crafting and Executing Strategy

BUS 599

Develop an argument supporting the importance of a strategic plan for the success of the defined business.

As Alan Lakein once stated, "failing to plan is planning to fail". Strategic plans are "expressions of ownership dreams and visions of successful results. Strategic planning functions as the 'design' just as a blueprint functions as the 'how' to build something. The strategic plan displays the finished product or goal. Usually, in smaller businesses, strategic planning is focused on the overall company, not on a department or division" (Pirraglia, n.d.). What determines the future successes of a company is its present critical decisions. Simply put, without strategic planning, there is no...