BUS 544 Assignment 1 International Expansionin Other (Education) by Kylee2
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Assignment 1: International Expansion
Assume that you are the Global Manager of a retail or fast food company. You have been doing business
domestically, but now you want to expand to international markets. You have chosen China as the first
country in which to expand your organization. Since you have not previously done business in China, you
think that it would be a good idea to develop an international business strategy before taking the first
steps toward expansion.
Write a 3-4 page paper in which you:
Develop a revised international product life cycle plan.
- Visit Geert Hofstede located at and compare the
cultural differences in China to the United States based on the 5-Dimensions of National
- Analyze the economic, social/cultural, technology, and political/legal impact of your company
doing business in China.
- Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Your assignment must:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions. The cover page and the reference page are not included in
the required assignment page length.