BUS 544 Assignment 1 International Expansion

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Assignment 1: International Expansion

Assume that you are the Global Manager of a retail or fast food company. You have been doing business

domestically, but now you want to expand to international markets. You have chosen China as the first

country in which to expand your organization. Since you have not previously done business in China, you

think that it would be a good idea to develop an international business strategy before taking the first

steps toward expansion.

Write a 3-4 page paper in which you:

  1. Develop a revised international product life cycle plan.

  2. Visit Geert Hofstede located at and compare the

cultural differences in China to the United States based on the 5-Dimensions of National

  1. Analyze the economic, social/cultural, technology, and political/legal impact of your company

doing business in China.

  1. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other

Websites do not quality as academic resources.

Your assignment must:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all

sides; citations and references must follow APA or school-specific format. Check with your

professor for any additional instructions. The cover page and the reference page are not included in

the required assignment page length.

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