BUS 520 Integrating Culture and Diversity in Decision Making: the Ceo and Organizational Culture Profile

Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile

BUS 520 - Leadership and Organizational Behavior

Provide a brief (one [1] paragraph) description of the organization you chose to research.

Southwest Airlines was founded in 1971 by Herb Kelleher and Rollin King to provide frequent, low cost airline service in busy markets less than 500 miles apart. "Southwest Airlines is now America's largest low-fare carrier, serving more Customers domestically than any other airline with a unique combination of low fares, no annoying fees, friendly Customer Service delivered by outstanding People, safe and reliable operation, and an extraordinary...