BUS 520 Integrating Culture and Diversity in Decision Making
in Business (Education) by neel
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Integrating Culture and Diversity in Decision Making:
The CEO and Organizational Culture Profile
Professor Ronnie Jones
BUS 520 - Leadership and Organizational
February 2, 2014
Integrating Culture and Diversity in Decision Making
The company that I chose to research was Zappos, founded in 1999 during the dotcom boom by Nick Swinmurn on a quest to buy a pair of sneakers at a local mall. It has grown in to a 1.2 billion dollar subsidiary of and a leading on-line provider of everything from shoes to couture handbags. They have done this with a simple motto: "Powered by Service". Providing all of their customers with free (sometimes next day) shipping and returns, Zappos has invested in the power of word of mouth to fuel their business. Since its founding Zappos has become...
