Bus 508 Assignment 4

Internet Technology, Marketing, and Security

Strayer University

Contemporary Business-508

Question 1: Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

Social media has become a part of my every day life. Our text describes marketing as the "activity, and processes for delivering, creating, and communicating" a variety of information for a particular product a company is looking to sell (Boone & Kurtz, 2012, pg 353). Surprising, the new evolution of attention and gaining additional traffic for any product or service is through social media marketing ("What," 2012, para. 1).

Social media is the new way of communication. It has been described as the "catch-all" term ("What," 2012, para.1) for sites that may provide...