Assignment 3 Promotional and Advertising Strategies

Assignment 3: Promotional and Advertising Strategies

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use.

Write a six to eight (6-8) page paper in which you:

1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.

2. Recommend two (2) ways in which a...