Strayer University

Course: Bus 508 001002

Prof: Elile Awa

10/24/2010

Title: 's E-Business Model

                                                                                  Assignment 2

                                               By:

                                                                                                                          John-Miguel Onkony       

Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books?

           I think Amazon have done well for itself, because many companies when expanding don't do well or their brand start losing is reputation. Amazon on the contrary expanded to become the largest online retailer with a customer base of over 30 million people. Amazon...