BUS 499 Integrative Module 5 SLP SLP 5 Exercise based on Balance scorecard

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Description

BUS499 Integrative Module 5 SLP SLP 5 Exercise - based on Balance scorecard

Company Chosen: Harley Davidson

Objective

Measure

Target

Action

Financial

The financial objective is to achieve a 8% annual growth in revenue.  

Percentage

8%

The action taken to achieve this growth is to ensure that there is effective customer relationship maintained.

Customer

The objective is to keep the customer for a lifetime.

Customer loyalty

Keeping maximum customers

Effective maintenance of customer relationship management.

Internal

The internal objective is to be able to grow in terms of product line and designing.

Number of new designs manufactured annually

5

Effective management of product line.

Learning

The market is extremely competitive.

Number of new entrants and competitors....

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Published On:
12/15/2014
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