Running head: THE EXTERNAL AND INTERNAL ENVIRONMENT OF APPLE, INC. 1

The External and Internal Environment of Apple, Inc. BUS 499 Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose either a strategy OR tactic the corporation should select to take maximum advantage of its strengths, and the strategy OR tactic the corporation should select to fix its most significant weakness. Justify your choices. Determine the companys tangible and intangible resources, core capabilities, and core competencies. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates. Choose two...