BUS 499

Cooperative Strategy

This essay draws on the findings of the vast amounts of research and studies done on cooperative strategy; it attempts to illustrate that a cooperative approach between foreign and local firms is feasible and can provide a host of advantages (including decreased level of competition and costs of doing business) but it may not be the best approach. The first part of this essay deals with the cooperative approach - what kinds there are, its advantages, and what makes it successful. The second and final part of the essay explores other options a domestic firm has against a foreign firm and discusses how to choose make the best strategic choice with regards to its situation. The emphasis is to illustrate that forming an alliance with a foreign firm entering the...