Starbucks Analysis

BUS 475 / Integrated Business Topics

Starbucks Analysis The Starbucks Mission is clear and powerful, "Inspire and Nourish the human spirit: one person, one cup of coffee and one community at a time." (Starbucks Mission, Vision and Values ,2017). While it is true that Starbucks works for it, it is equally true that there are opportunities and threats that positively or negatively impact a company. That is why the opportunity selected is the Growth of Coffee Consumption and changes in social habits.

What does the company need to do to move towards its objectives? It can be from expanding your inventory, including products of other brands so you would have to partner with other recognized companies, to create an open invitation where there are...