Bus 475 Swott Jumbo Guest Ranch

SWOTT Analysis - Jumbo Guest Ranch

Introduction

As a strategic planning tool, SWOTT analysis is used to evaluate the strengths, weaknesses, opportunities, threats, and trends of a business. It examines both the external and internal factors that are crucial to the operations and performance of a business. The results obtained from this analysis are useful during the formulation of a strategic plan. Before starting a SWOTT analysis, a clear and attainable business objective should be defined. The purpose of the analysis is to identify the negative and positive factors found within and outside of the company that influence its performance.

Background

Jumbo Guest Ranch is a ranch that targets the middle income earners and corporations as its principal clientele...