Bus 473 Business Model and Strategic Plan Part I Kawasaki

Business Model and Strategic Plan: Part I

BUS/475

Business Model and Strategic Plan: Part I

The new company division: Toruku Electric Motorcycles

Kawasaki Motors Inc. plans on launching a new division focused on developing, manufacturing and selling electric motorcycles for both use on and off-road. The concept of designing electric motorcycles for multiple consumer markets is a fast growing idea. Several small companies are attempting to pioneer this new market with limited success. We at Kawasaki feel this limited amount of market penetration and development is mainly due to consumer wariness of new manufacturers and the limited R&D budgets of these companies.

Kawasaki feels the electric motorcycle is the next step in...